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Writing Effective Ads For Network Marketing Programs Copyright © 2005 Ken Leonard Jr KLJ Online http://www.kenleonardjr.com One of the most powerful ways to promote your network marketing home business is to run ads in targeted ezines and web sites. To harness the power, though, your ads must stand out from the rest. Using a simple formula, you can create ads for any product or business opportunity. Learn to use this method for writing ezine and web site ads that "pull" and you can create a steady stream of interested prospects to any web site you wish. Many readers skim through ezines and web sites. Writing ads that are different than the others will get the attention of skimmers. They will stop in their tracks to read your compelling ad. Once your ad is noticed, interested prospects will click through to your web page and enter your promotion machine. The formula for writing effective online and ezine ads is simple to use. First you create a list of the product or opportunity features. Those features are then converted into a list of benefits the user will experience from joining your network program or buying your product or service. These benefits will be the building blocks of the ads you write. It's as easy as that, though many people do not use this formula. Then they wonder why their advertising does not attract new signups and customers. To build a list of features for your home business opportunity, start by going to the main website of the program. This would be the site where interested prospects are directed from links in your ads. Create a list of every feature you see mentioned anywhere on this site. Then thoroughly review your member web site and program features. Add every feature you get as a member to your list. Also review any ebooks, reports or courses included with the opportunity and make note of those features in your list. Omit any repeated entries and you will have a complete list of all the features of your home business opportunity. To create your list of user benefits, take each entry from the list of features and read it. Now ask the question "What's in it for me?". The answer will be the first entry on your benefits list. Repeat this process for each entry in the features list. Most people that see features in an ad will respond with something like "So what?". Applying "WIIFM?" to each feature will give you the answer to the potential question "So what?". Strong benefits that solve the user's problem will attract the new signups you want, not an ad full of features. Use your benefits list as a resource for writing ads for your home business opportunity or product. The biggest benefit on your list should be used as a headline (or first line of a classified ad). This is the one benefit that will solve your prospect's greatest problem or want. Doing this will attract the reader's attention as they skim over the ezine or website. Use some of the other benefits from the list in the body of the ad. Now that you have used the formula to create an original ad that promotes your network marketing program, the testing and tuning process begins. Never assume an ad is going to work well for you. Many factors can affect the pull of your ad and the quality of the prospects clicking through to the program web site. Always test different headlines and different headline words for each ad you run. Use an ad tracker so you can monitor how many clicks a particular ad generates. When you find a headline that does well, experiment with the rest of the ad copy. Sometimes a small change like swapping the order of two lines of copy can produce a huge difference in response. If you need an ad tracking system for your online and email advertising, an easy to use service can be found here: http://www.hypertracker.com You can use this ad writing formula to create different kinds of ads. Write small ads of 2 to 4 lines in length to run in web site classified listings and in targeted ezines and newsletters. This type of ad is good to use for testing your ads, since classified ads are usually pretty cheap. You can also write ads of 4 to 10 lines to run as top sponsor ads. These ads are placed at the top of a web page or ezine issue. Top sponsor ads get more response than typical classified ads, but with added response comes added cost. "You get what you pay for" definitely applies to online and email advertising. When you are willing to spend even more for a greater response, create stand alone "solo ads" of 20 to 60 lines. Solo ads are your best bet to grab the readers attention, get a lot more clicks and get more signups and sales. Some publications even offer "advertorials" for the same price as some solo ads. This is an informative (and benefit packed) promotional article of 400 to 700 words that includes more of a sales pitch than traditional articles. Most publishers will not run an article that heavily promotes a product or service for free, as they do with standard promotional articles. The advantage to using advertorials is that you usually get a lot more space for your message compared to a typical solo ad. These are your options for buying ads. You now have a simple formula for creating original web site and ezine ads that will stand out from the crowd. It is up to you to put it all into action. Your first ad writing attempts may not produce the results you are looking for, but the more practice you get, the faster you will become a pro at writing online and email ads that pull like crazy. That means your ads will get a lot of clicks and you will get more new signups and sales than you ever would have imagined. ----------------------------------------------------------------- Get Free Personal Coaching and Promotion Resources like this article when you join Ken Leonard Jr. and Willie Crawford. Promote an established BBB company helping people to become completely debt free in under 10 years and to live better lives. Find out why this could be the last opportunity you will ever join right now... http://EliteTeamFreedom.com BUSINESSMATE EZINE is published and edited by Jess Guim, MCSE. |